E-Commerce sales increased more than 30% in 2020. Be prepared in 2021 with our Zero Cost Processing Program and the latest technologies to give your business an edge to succeed.
What is E-commerce?
Electronic commerce, or e-commerce, transactions are carried out through the internet. E-Commerce is defined as the buying and selling goods and services over the internet by businesses and individuals. Other operations that fall under the umbrella of e-commerce include auction sites, internet banking, payment gateways, and online tickets.
Ecommerce websites are classified in a variety of ways. You can use them based on the items or services businesses offer. The people with whom they do business, or even the platform on which they operate.
1. Retail establishments that sell tangible commodities
These are your typical web merchants. Physical goods include things like clothing, furniture, tools, and accessories. Online shoppers can buy goods by going to the website, adding items to the cart basket, and paying out.
The store will deliver the items at the doorstep after they have made a purchase. There are other retail businesses wherein clients may make a purchase online but collect up the things personally.
2. E-tailers that provide a service
Services, in addition to items, could be purchased online. You are doing trade with service-based e-tailers each time you hire instructors, freelancing, or consultants through digital sites.
3. Digital products
Ecommerce transactions take place via the internet, products are commonly referred to as e-goods in the e-commerce world. All items are in a digital format, such as books, online courses, programs, graphics, and virtual goods, which are referred to as digital products.
E-commerce categories are based on the parties involved.
One way to classify e-commerce websites is by looking at the parties to the transaction. Typical examples include:
1. Consumer to business (B2C)
The B2C e-commerce model depicts a trade between firms and people, as the name implies. The most popular marketing strategy used by both physical and online retailers is B2C e-commerce.
2. Interactions between businesses (B2B)
Both entities involved in the B2b e-commerce paradigm were businesses. One business gives items and services to another in this form of transaction.
B2B enterprises include Discord, a communication platform for organizations, and Xero, cloud-based accounting software for businesses.
3. Business to consumer (C2B)
In comparison to the conventional business-to-consumer approach, in which firms offer value to consumers, the C2B marketing strategy reflects a transaction in which people make benefits for companies. Consumers contribute products and services to companies, collaborate on projects, and ultimately assist firms in increasing profits.
A company that brings two parties together to participate in C2B transactions is Freelancer, a freelance platform that connects distant employees and businesses.
4. Direct to consumer (C2C)
When two parties engaging in e-commerce are customers who trade with one another, it is known as C2C e-commerce. eBay and Craigslist are two examples of online marketplaces where people may buy and sell items.
5. Business to government (G2B)
When the government delivers products and services to businesses, this is known as a G2B e-commerce model. G2B eCommerce involves things like government procurement, data centers, and e-learning.
6. Government to business (B2G)
Companies and businesses that provide products and services to the government as B2G. OpenGov, for instance, is a company that provides cloud-based tools for good governance, monitoring, and budget.
Best practices for E-commerce customer service
1. Organize yourself.
The organization is among the best aspects of a good customer service department. Even if you have a well-oiled system and a motivated crew, everything will most certainly fall apart if you lack structure. Keeping records of customer dialogues and providing your staff with collaboration tools ensures that all are on the same page.
2. Customers meet on their terms.
In the online market, there is no such thing as each solution. Customers expect a tailored approach that treats them as people. Businesses must communicate with their customers nowadays to know them better and develop meaningful, long-term relationships. Meeting a customer’s ever-changing and increasingly challenging expectations and habits is what Me-commerce entails.
3. Enhance your response time.
E-commerce is all about ease and speed. People who shop online expect a quick response and accurate information. According to Statista, lack of speed is the top customer support complaint for about 12 percent of Americans.
Allowing clients to contact your customer service team via any means is insufficient. The balance of speed and convenience is crucial for a high-performing team.
4. Measure, improve, and repeat.
There have been no hard and fast rules when it comes to customer service. Businesses must be active in resolving customer problems while also continually improving processes using data.
Measuring and improving outcomes can help you evaluate your team’s volume per channel, tracking the busiest and trending themes amongst your clients.
E-commerce platforms are the most effective
Retailers create online storefronts by employing shopping carts and e-commerce platforms to display their goods and services. One of the easiest ways to undertake E-commerce is to have a digital shop. There are numerous e-commerce solutions available, the best for your business is decided by your budget, tastes, and corporate needs. We’ve compiled a list of the best e-commerce systems currently available.
Shopify is a popular choice amongst SMBs since it helps them create effective online stores and scale their businesses. This platform includes flexible shipping rates, automatic tax. And over 100 pay channels, and a user-friendly and intuitive interface, and tons of themes. Shopify offers social media integrations, has built-in SEO capabilities, and is self-hosted.
Salesforce has received multiple prestigious awards, such as the GSMA Glomo Award for The Best Business Mobile App, the 2017 DMN Award winners, and the AOTMP Mobility Awards.
You may run an e-commerce store in the cloud with this hosted solution. Salesforce merchants didn’t have to worry about system maintenance or development because the system is wholly hosted by Salesforce.